See No Evil, Smell No Evil, Hear No Evil
March 27, 2017
What matters most when it comes to selling the most important asset that you have? Well, there is a section that has a lot of different answers to it. We are going to focus on the three big ones. See no evil, Hear no evil, and Smell no evil.
This saying alone brings general thoughts to your mind on what I might be trying to say here. These all go hand in hand because they work together to create an atmosphere that the people potentially wanting to buy your home will judge immediately. So let's jump right into these topics in depth.
First, see no evil. All of these points are extremely important if you want to get top dollar for your listing. The idea "see no evil", means be clean! I am not just talking sorta clean... I am talking clean like your pastor or the president are coming over for dinner. This type of clean doesn't allow the buyers to begin to formulate ideas like if this is what I can see then what else is wrong with what I can't see. I promise you, they will think it.
You will not get top dollar and your listing potentially could go stale in a super hot market. If you are not willing to get and keep your house cleaner than you ever have before in the past then I may not be your Realtor. I say that with all respect, but as a professional, I have to tell you the hard stuff.
If your realtor is not telling you the hard stuff and your house has been listed for over thirty days in the Nashville market, one of two things has happened: You have pipe dreams on what your house is worth, or you are not consistently presenting a product (your home ) that people are interested in buying.
If you are not good at cleaning, hire someone. For a $100-$200 cleaning, you could see thousands of dollars in return. This includes cleaning your carpets as well. Have your lights turned on. Have the fireplace running (if it is gas). Please, no actual fires. Yes, I had to say that believe it or not. Think through the happiest days you have had in that house and create that kind of atmosphere for the people coming to see your house.
Although what people see right when they walk in is important, the most important thing is smell no evil. Studies have shown that people associate smell with experience subconsciously. If you don't believe me have your mom, dad, friend, or whoever make your favorite meal then walk in the door, and tell me how that smell made you feel. Make fresh cookies before people come to view (Even if you are a health nut make the fattiest chocolate chip cookies you can find.) If you need help on that front, let me know, my wife makes some amazing cookies as do several of my friends.
Obviously, if your house is not clean, it probably won't smell good either. As I stated before, these topics and ideas will coincide with one another. If you are curious what smells people like, just Google it. I could write out a bunch of them, but taking a little initiative will get you all the more engaged with the process of preparing your home. Remember: smell can create a buyer mindset of heaven if you get my point. Please choose to make your home visually appealing as well as subconsciously stimulating to the people coming to look at your home.
Lastly, hear no evil. This is a very simple point. I recommend having some universally pleasing music playing when people are coming to view your home. Personally, I believe a piano mix or classical mix are good choices. These types are very neutral. You can go Gaga on your own time, but don't assume people have the same musical appetite that you do. These pleasing sounds coupled with an amazing smell and a visual appeal that is aesthetically pleasing to the eye; will make your house show well and people will respond and be fighting over it.
I really think through these tips for you the reader and my clients. I hope as you prepare or entertain the idea in your mind of selling your home you can put these ideas of seeing no evil, smelling no evil, and hearing no evil into place. I promise you if you do, your house will fly off the market. Thank you to all who read this blog. I hope it helps you in all your Real Estate endeavors.