Why Good is not Good Enough
March 19, 2017
How many of you enjoy a good meal? Just think of your favorite meal… Think of it exactly! What are the specific details? How do you like it cooked? Is it at a particular restaurant or is it home cooked? Does the atmosphere contribute?
The first thing that comes to my mind is a Rib-Eye Steak that is cooked medium on the grill. I like my steak to have mushrooms and onions on top. I like it to be cooked at home because I know can have my wife’s most incredible mashed potatoes with it. Plus, I know the atmosphere is going to be great because it is my house, and I created it.
Although, you and I could go on and on about the details that I like to enjoy with our food; why then is it hard for us to be specific about what it takes for us to really enjoy other experience in our lives? For this blog's sake, I will relate this ideology to your Real Estate experience.
Can you close your eyes and really put yourself in a home in your mind that is going to fit all your needs? If you can, can you articulate those needs to another person, such as your Realtor? If you can’t really think through and articulate those details before you start looking, then help from a “good” Realtor is simply not “good enough”. This experience is far too important for those details to not to be clear to you.
A “GREAT” Realtor (let me qualify great) is: One that listens, helps you think creatively, is a problem solver, has character and integrity, smiles, makes you feel good about your decisions, walks you through the process from beginning to end). These are a few simple things that you can start to think about when you begin your realtor selection process.
Just like you knew vividly what it would take to enjoy your very favorite meal and the experience involved with it, You need to know what it will take to make sure your home buying experience is truly second to none because that is what you deserve. You deserve “Great”!
So many people from my short but active experience in the Real Estate Industry don’t know what great is because there are so many mediocre “meals” or “Realtors” out there that they just settled with. Whatever you do… DO NOT SETTLE! This experience, and process, is far too important. This is not one that you can send back to the kitchen to get a redo if it is not right. This is not an experience that the manager can just comp on your check. This is big-time and it needs to be treated as such.
I hope this is coming across strong, and that it rattles your thinking a little. I get very impassioned about people receiving uncommonly great service.
The pastor at my church, (Pastor Jim Freese) has posed the question before, and it rings in my ear from time to time. The question is this, “If every job paid ten dollars an hour what would you do”? Well, what would you do?
For me, it would be serving people! I love seeing people being treated right, happy, smiling, and enjoying the journey. If you don’t like to serve people or people in general, you are going to have a really rough go at this thing called Life. I say this because the world exists (with one small exception) of people other than you.
I hope this blog entry helped you see that you deserve “GREAT” and not “good”, gave you a little insight into how I think and treat costumers, and helped you realize this home buying experience has no take-backs once you sign on that line. At the very least, I hope I helped you discover what your absolute favorite meal is.